There are special WeChat accounts designated for business use – known as the WeChat Official Account. You can engage with your audience and gain influence among important consumers through this channel. These People, all across the world, use WeChat to contact family and read articles in their native language – whether they are first-generation or fifth generation.Ī WeChat Official Account is a wonderful way to start promoting to a Chinese audience, for organisations trying to break into the Chinese market. While you would think that this platform is solely useful for marketing within China, you must also consider the vast number of people of Chinese origin worldwide. WeChat users spend an average of 86 minutes each day on the app, making it a must-have social platform for foreign brands & businesses looking to tap into China’s mass market. In order to do so take we take advantage of analytics platforms to ensure you have the most relevant data possible to properly leverage your digital content marketing.Simply put, WeChat is a single app that combines Venmo, Facebook, Whatsapp, Google News, Tinder, and Pinterest. We create a leverage social content strategy on Wechat (not only content but also wechat menu, wechat promotion, H5 campaigns, influencers and media campaigns, design of the posts, cross marketing with other brands, holiday promotions) and Weibo plus other different Chinese social media platforms (mostly according to the company area) consisting in visual images and text to trigger emotional appeal among the target audience and continuously engage it. One of the reason why companies choose to work with us is because we are a mix of western and Chinese mentality, this means that we can perfectly understand the western market and translate it into the Chinese world and way of thinking. Nine years of experience in China in social media, marketing, public relation and product launch for the Chinese market. I moved to China ten years ago hired by Glamour magazine and then by a PR firm, after I started to do freelance consulting for PR and marketing together with a Chinese copywriter and pr and a graphic designer. I'm a pr and marketer based in China from ten years. Standard: One-month content (4) articles in English and Chinese language that we send directly to you by word fileĪdvanced: Everything from the Standard package plus the graphic design of the post, including the personalized signature of the company. (you can see a sample of an H5 campaign scanning the qr code on the gallery) We can create an H5 campaign for surveys, marketing researches, product launches, event invitations. Starter: One H5 format post on WeChat (content and graphic). In order to do so take I take advantage of analytics platforms to ensure you have the most relevant data possible to properly leverage your digital content marketing. I create a leverage social content strategy on Wechat consisting in text, visual images and videos to trigger emotional appeal among the target audience and continuously engage it. I will provide perfect content for your wechat account (together with beautiful graphic) that will help your brand growing in the Chinese market. Content is super important for a successful WeChat account.
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